September 11, 2006 - In Boston for SDBP

I'm in Boston tonight, in town for Software Development Best Practices. I'll be giving a talk on Wednesday, along with Alistair Cockburn, on "Creating Change One Tic-Tac At a Time". The idea for this talk grew out of a conversation that Alistair and I had back at the Jolt Awards in March and it incorporates information and ideas from a wide range of sources. For my part I'm drawing on The Moral Animal for the importance of status, Taking Charge of ADHD for the idea of a token economy, Flow for insights into what people consider rewarding, Influence for some "weapons of persuasion", not to mention a host of others I can't name, plus my own experiences leading development teams and our experiences at Agitar helping our customers adopt developer testing. These last two categories are probably the most important, because that is where I've come to believe that cultural change is simply the most difficult task anyone can undertake, and changing the practices of a development team in any significant way require a change of culture. Alistiar has a similar view on the importantance and difficulty of cultural change and brings his own diverse and illustrious experiences to bear on the discussion. If you're at SDBP hope to see you there, but if you're not I'd be interested in your thoughts on the topic (j t f at a g i t a r dot c o m).

Posted by Jeffrey Fredrick at September 11, 2006 06:57 PM

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